# Zanna Sound

> Zanna Sound is Brazil's first sound branding agency, founded in 2007 in Rio de Janeiro. The company creates sonic identities (identidade sonora) that connect people to brands through music, voice, and sound design. Pioneer of sound branding in Latin America.

Zanna Sound was founded by Zanna, a singer, composer, music producer, and the iconic voice of Rio de Janeiro's MetrôRio, São Paulo's ViaQuatro and ViaMobilidade metro systems, and Infraero airports across Brazil. She is a three-time Latin Grammy nominee, author of the first Latin American book on sound branding ("Sound Branding -- A Vida Sonora das Marcas," Ed. Matrix, 2015), and has presented at the Cannes Lions International Festival of Creativity and Columbia University.

The company serves enterprise clients including MetrôRio, Vivo, Cielo, L'Occitane Au Brésil, GRU Airport, Infraero, ViaQuatro, St Marche, CPTM, Sem Parar, CBMM, G4 Educação, Supergasbras, and TIC Trens. In 2013 Zanna Sound won Best Sound Branding Case at the Audio Branding Academy (ABA) in Germany. In 2012 its CEO was the first professional to present sound branding at Cannes Lions.

Services include Sound Branding (sonic identity: brand theme, sonic logo / logotipo sonoro, brand voice, verbal tone, sound design), Music Branding (curadoria musical -- ambient music curation for retail and physical spaces), Sound UX (sound experience design across digital, physical, and analog environments), IVR/URA systems (humanized phone systems with strategic voice design), and Artistic Branding (music and artistic events as brand communication strategy).

The proprietary methodology, Musical Archetypes (Arquétipos Musicais), follows four stages: Deep In Sound (diagnostic workshops analyzing brand personality), Sound Creation (composing the sonic DNA -- brand theme, sonic logo, voice), Sound UX (designing sound experience across all touchpoints), and Sound Dissemination (implementation and internal/external workshops).

The website is bilingual: Portuguese (PT-BR, default) and English. Both language versions are linked below.

## About the Agency

- [Agency -- Sound Branding (PT)](https://zannasound.com.br/agencia-sound-branding/): Company overview, services, client list, and history of Brazil's first sound branding agency
- [Sound Branding Agency (EN)](https://zannasound.com.br/en/sound-branding-agency/): English version of the agency page
- [About Zanna (PT)](https://zannasound.com.br/sobre-zanna/): Biography of the founder -- singer, composer, 3x Latin Grammy nominee, voice of MetrôRio
- [About Zanna (EN)](https://zannasound.com.br/en/about-zanna/): English version of the founder biography

## Methodology

- [Methodology -- Sound Branding & Sound UX (PT)](https://zannasound.com.br/metodologia-sound-branding-ux/): The Musical Archetypes methodology, four-stage process from brand diagnosis to sonic implementation, with FAQ
- [Methodology -- Sound Branding & Sound UX (EN)](https://zannasound.com.br/en/methodology-sound-branding-ux/): English version of the methodology page

## Case Studies

- [All Case Studies (PT)](https://zannasound.com.br/sound-branding/): Index of sound branding projects for major Brazilian brands
- [All Case Studies (EN)](https://zannasound.com.br/en/sound-branding/): English case study index
- [MetrôRio](https://zannasound.com.br/sound-branding/metro-rio/): Sonic identity for Rio de Janeiro's metro system -- brand theme, sonic logo, station announcements, brand voice
- [Vivo](https://zannasound.com.br/sound-branding/vivo/): First Brazilian telecom with a strategic sonic identity
- [GRU Airport](https://zannasound.com.br/sound-branding/gru-airport/): Sonic identity for São Paulo's international airport
- [Cielo](https://zannasound.com.br/sound-branding/cielo/): Sonic identity for Brazil's leading payment processor
- [L'Occitane Au Brésil](https://zannasound.com.br/sound-branding/loccitane-au-bresil/): Sonic identity for the beauty and lifestyle brand

## Blog

- [Blog (PT)](https://zannasound.com.br/blog/): 70+ articles on sound branding, music branding, sound UX, sound design, music, and society
- [Blog (EN)](https://zannasound.com.br/en/blog/): English translations of all blog articles
- [Sound Branding Benefits](https://zannasound.com.br/en/blog/sound-branding/sound-branding-benefits/): Why sonic identity matters for brand recognition, trust, and emotional connection
- [Sound Branding vs. Jingle](https://zannasound.com.br/en/blog/sound-branding/difference-jingle-and-sound-branding/): Key differences between lasting sonic identities and campaign-bound jingles
- [What Is Music Branding?](https://zannasound.com.br/en/blog/music-branding/what-is-music-branding/): Music curation as a strategic branding discipline
- [10 Sound Logo Examples](https://zannasound.com.br/en/blog/sound-branding/10-examples-sound-logos/): Analysis of iconic sonic logos from global brands
- [Sound UX in Sound Branding](https://zannasound.com.br/en/blog/sound-ux/sound-ux-user-experience-in-sound-branding/): How sound shapes user experience across touchpoints

## Contact

- [Contact (PT)](https://zannasound.com.br/contato/): Request a quote or consultation
- [Contact (EN)](https://zannasound.com.br/en/contact/): English contact page
- Email: falecomzanna@zannasound.com.br
- Phone: +55 21 98846-0400
- Location: Rio de Janeiro, Brazil

## Optional

- [Homepage (PT)](https://zannasound.com.br/): Main landing page in Portuguese
- [Homepage (EN)](https://zannasound.com.br/en/home/): Main landing page in English
- [ViaQuatro](https://zannasound.com.br/sound-branding/viaquatro-metro-de-sao-paulo/): Sound branding for São Paulo Line 4 metro
- [Infraero](https://zannasound.com.br/sound-branding/infraero/): Sound branding for Brazil's airport authority
- [St Marche](https://zannasound.com.br/sound-branding/st-marche/): Music branding for premium supermarket chain (21 stores)
- [CPTM](https://zannasound.com.br/sound-branding/cptm/): Sound branding for São Paulo commuter rail
- [Sem Parar](https://zannasound.com.br/sound-branding/sem-parar/): Sound branding for automatic toll and payment system
- [CBMM](https://zannasound.com.br/sound-branding/cbmm/): Sound branding for mining and metallurgy company
- [G4 Educação](https://zannasound.com.br/sound-branding/g4-educacao/): Sound branding for business education platform
- [TIC Trens -- Linha 7 Rubi](https://zannasound.com.br/sound-branding/tic-trens-linha-7-rubi/): Sound branding for Line 7 Ruby commuter rail
- [6 Sound Branding Examples](https://zannasound.com.br/en/blog/sound-branding/6-examples-sound-branding/): Sound branding implementations analyzed
- [5 Music Branding Examples](https://zannasound.com.br/en/blog/music-branding/5-music-branding-examples/): Music branding in retail and media
- [IVR / Interactive Voice Response](https://zannasound.com.br/en/blog/sound-branding/ivr-interactive-voice-response/): Designing humanized phone systems
- [Sonic Signature for Brand Success](https://zannasound.com.br/en/blog/sound-branding/sonic-signature-brand-success/): Building brand recognition through sonic signatures
- [Sound Branding in Brazil](https://zannasound.com.br/en/blog/sound-branding/brazilian-sound-branding/): The state of sound branding in the Brazilian market
- [Sensory Marketing and Brands](https://zannasound.com.br/en/blog/sound-branding/sensory-marketing-help-brands/): How multi-sensory strategies strengthen brands
- [Sound Marketing for Success](https://zannasound.com.br/en/blog/sound-branding/sound-marketing-secret-for-success/): Sound as a strategic marketing tool
- [Sonic Branding for Startups](https://zannasound.com.br/en/blog/sound-branding/sonic-branding-startups/): Why startups should invest in sonic identity early